ADAM OF LONDON HOMEPAGE

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A superb range of styles with a modern twist.
So what are you buying into exactly?

Well, aside from a few seasonal tweaks the style of suit remains the same; three buttons on the front; four buttons on the cuff and working button holes; narrow lapels (6cm); suppression on the waste of the jacket; long side or centre vents; slightly slanted jacket pockets with flaps, plus a ticket pocket; hand stitched edges; good quality coloured lining; straight legged trousers without pleats; side adjusters on the waist band and side/front pockets.
Now, do a lot of those features sound familiar? Like a bespoke suit?

Now you understand what, for me, clinches the deal. In the era Adam recreates reasonably priced tailors were plentiful in London – most often Jewish immigrants - and any man worth his salt had one.
Bespoke was necessity not luxury.

One final detail, which rates this shop above others, is the very, very tailored cut. As Adam points out; “Cut is the most important thing. Most off the peg retailers are trying to fit a guy who’s sixteen stone and a guy who’s fourteen stone in the same suit”.

Sizes here range from 34 to 46 inch chest. But for 34, 36 and 38 Adam does a small fitting. So, if you’re a guy of about 5ft.6 /5ft.7, of slight build and normally swamped by even small sizes off the peg, With Adam’s suits you should get a really close cut suit. Speaking for myself, I am yet to find a sharper, more closely fitting suit off the peg -and I look very hard.

Look at the above to the left, those suits are not pinned at the back to make them fit that manikin. That is the genuine cut of the suit.
And the average price for a suit? Without alterations, £300.

Think of England!
Another feature that floats my boat is the use of English cloth for the suiting. Adam believes English cloth to be the best in the world, “In Japan it sells for £150 a meter. England has been making beautiful worsted fabrics since fifteen something”. As far as he’s concerned, Italian cloths are too limp, whereas English cloth is easier to work with and harder wearing.

As to the range, he offers pure mohair, mohair and polyester mixes, pure wool and even polyester and viscose. If you’re currently turning your noses up at the thought of a polyester and viscose suit, Adam put it bluntly to me, “there is polyester and viscose, and then there is polyester and viscose. There are some nasty cloths out there and some you would never guess”. As one prone to cloth snobbery, on inspection I couldn’t tell the difference from the pure wools.

You can’t have too much of a good thing
To complete the look Adam stocks a good range of shirts and ties. They come in plain colours, strips and various patterns; are 100% cotton and come in at £50 and £60. While stocking standard collars and cuffs, he predominantly carries tab collars. As to the fit, they’re tailored (as opposed to slim) with darts at the back. Sleeve length is slightly long, so a 15.5 inch collar has a 35 inch sleeve.
My particular favourite was a navy blue Bengal stripe, single cuff with small yellow flowers on the body and cuff, perfect underneath a regular suit or with jeans. The ties are silk, skinny and come in plain colours, dots and stripes, selling for £19.

As a final touch Adam makes an overcoat in pure wool also incorporating classic 60’s features; 4 buttons, ticket pocket, long centre vent all with velvet collar and coloured linings. He carries black, navy, small and large checked cloth and all for an average price of £200.

Never mind the Bo***cks...
I asked him why he does what he does. Adam refused to pull his punches,
“I just want to see guys dress better. If you look at how men are dressed in the UK, then they look quite shabby. They wear really badly fitting clothes. And sometimes they like to call it fashion, but it’s not. The art of fashion is subtlety and something fitting correctly. If the cut is wrong forget it, don’t even go down that road”.

Who could argue with that.?

Why not pay us a visit?
Based in the Portobello Green Arade, in the historically bohemian enclave of Portobello Road, is the Adam of London shop/HQ. A light and well laid out shrine to all things sartoria and smart. This place simply oozes quality, pride, experience and passion! But before trotting through the door of Adam’s take a look down to your left. You’ll see the following now famous sign that reads,
“All clothing for sale on these premises are exclusive to us in Great Britain. If you want to be exclusive and look the dogs bo**ocks please come in. However if you want to look like a bag of sh*t then we suggest that you go to the shops in the high streets around the country”. You get the picture? Then read on...

This shop offers a slice of our nation’s sartorial history, that classic English look of the early 1960s. But be under no illusions, this is not some kitsch retro costume shop. As for Adam Shener, the owner,he knows his onions for sure! He is a nice but straight talking kinda guy. He doesn’t mess about; he says what he means, and means what he says!

Adam of London deals mainly in ready-to-wear Classic Menswear, (but can also offer a bespoke service by pre-arranged appointment only). The ready-to-wear offers superb value for money, and the quality of cut, choice of cloth, detail, finish and service have cemented Adam of Londons’ reputation as one of the leading outlets of it’s kind, globally! To visit the shop and indeed make a full day out in the world famous Portobello Market area, follow the link to our contact page, where you can find a map and route finders for all modes of transport to find the shop. We lvery much look forwards to meeting you!